LEVERAGING THE FOOTPRINT OF SPORTS
Leverage the footprint of sports - giving purpose to communities with shared goals and assets
Many sport changemakers recognize the need for a safe space in communities for those who are left disconnected without a sense of belonging. They believe that the accessibility and intersectionality of sport bring those people together creating a shared sense of identity. Many people come in contact with sport, whether it’s playing or watching. Sport allows changemakers to reach everyone, from the kids to the elderly.
Sport can nurture leadership identities that care for others in the community, society, and world and take actions to make positive changes. Sport changemakers are bringing together community leadership to build a shared identity and goals tied together through sport. This community of leaders enables more effective changemaking that truly meets the needs of the communities driven by their members. Ultimately, people benefit from this community of peers as a “healing mechanism” revaluing community spaces, turning run-down infrastructure into thriving and sustainable community hubs and even feeding into professional sport to enhance its social contribution in the community.
