ABOUT US
The Ashoka Sport for Changemaking initiative was incepted by Ashoka, the largest, global network of social entrepreneurs, to drive positive change through sport and within sport. With a network of over 3,800 social entrepreneurs, our team harnesses Ashoka’s 40+ years of expertise in social entrepreneurship and innovation to work with sports changemakers, policymakers, and industry experts.
Ashoka’s Sport for Changemaking initiative envisions a world where everyone is a contributor playing the Long Game – a game underpinned by fair play values including contribution, collaboration, integrity, and empathy. We are set to create a new architecture for a sporting ecosystem that plays to win for the good of society and the environment. Let us work together to be active contributors in transforming sport into a driver of positive social change.
OUR TEAM
Ashoka Sport for Changemaking is shaped by a diverse team of passionate individuals dedicated to this movement. Have a question or want to collaborate? Get in touch with us.
Alex Richmond
Global Co-Lead Sport For Changemaking
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Alex Richmond
Alex is a passionate sport for impact advocate, cultivating experiences playing, managing, researching, and practicing purpose-led sport initiatives. She is co-founder of Ashoka’s Sport for Changemaking Initiative, building exciting collaborations to strengthen the sport for good field’s approach to systemic impact. Alex holds a PhD in Health Promotion with special focus on sport for development from the University of New South Wales and an MSc in Sport Policy and International Development from the University of Edinburgh. Prior to Ashoka, Alex worked in the United States, the United Kingdom, and Australia to design, deliver, and evaluate community-based sport for social change initiatives.
Kelly Davies
Global Co-Lead Sport For Changemaking, UK Director of Everyone a Change Maker and Ashoka Fellow
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Kelly Davies
Kelly Davies is the Director of Ashoka UK, Ashoka Fellow, and Co-Founder of the Sport for Changemaking initiative. A former Arsenal and Liverpool Ladies footballer Kelly Davies won 63 caps for Wales during an accomplished professional career. She is the Founder of, Vi-Ability, to tackle the issues of commercially unsustainable football clubs and youth disengagement from education across 16 European countries.Kelly is additionally the Chair of the 'Cymru Football Foundation' - distributing significant funds (Millions) for investing in future, fit for purpose grassroots facilities.
Héctor Moyetón
Global Co-Lead Sport For Changemaking, Ashoka Changemakers | Director of Impact
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Héctor Moyetón
Héctor is the Director of Strategic Partnerships for the Ashoka Changemakers program and Co-founder of the Sport for Changemaking initiative, leading the design of global social change initiatives that engage and learn from social entrepreneurs as signals from the future to create a shared vision that can transform the world for the common good. He works with changemakers, partners, media, and other key stakeholders towards building an Everyone a Changemaker world. He holds a Bachelor’s degree in psychology, an MBA from Thunderbird School of Global Management and Arizona State University, and a certificate in Futures Studies and Speculative Design from The New School.
Iveren Ityoikaa
Global Co-Lead Sport For Changemaking, Diaspora Partnership Manager
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Iveren Ityoikaa
Iveren is the Diaspora Partnership Manager for Ashoka and Co-Founder of the Sport for Changemaking Initiative, leading the initiative that engages impact conscious African diaspora in social systems-change work going on across Africa. A principal focus of this initiative is engaging African diaspora sport professionals because of the strong unifying force that football and other sporting activities have on the continent. With a background in IMechanical Engineering, she began her career as a Schlumberger oilfield engineer working across the Middle East, Asia and Africa prior to founding a Performance and Management Consulting company to provide corporate strategy services to indigenous Nigerian companies and helped them achieve their performance goals in each of the Balanced Scorecard segments. Iveren is currently pursuing her MBA from the Gies College of Business, University of Illinois, to complement a host of other certificates.
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